If you work the pay per click ad right, you can get high quality leads just for your market at the lowest price... for google Ad Words, that's 15 cents. Go to google and click on Advertising for an account setup.

The secret to using Google Adwords is how you list your keywords.

We are using what google calls a "broad search"

A broad search will list your ad when a person uses all the words in your keyword phrase and in any order the search places those words.

Keywords are words that you think people will search on that matches what you have to market to them.

Rule 1: never use a single word keyword. It's too broad and will not work for several reasons I won't go into here. Rule 2. Always use very exact and precise keyword phrases that spell out exactly what you think your customer will be search with.

The phrase 'Lake House' will get you the wrong customer, 'Lake House on Lake Placid' will get you everyone that has some interest in lake houses on lake placid, the phrase "Home for sale on Lake Placid" will get you both buyers and sellers interested in homes on Lake Placid".

The Secret is to link your keyword to your city name or location.

For example:

'home for sale Conroe'

Now the only time your ad appears on the google search results page is when someone puts in those exact words in any order.

example: "Conroe home for sale" would also get placed in the results page.

But if someone put in "home for sale" or just the word "sale" then you would not get listed, nor would you want to be listed with such a wide range of variables.

Now if the term "conroe TX homes for sale" is placed in the search box, your ad will still appear. Notice the search term contained an extra word "TX".

Well the search engine will ignore all extra words or letters like plurals (homes) placed in the search box as long as it contains all the words you listed in your keyword phrase.

Understanding that concept allows us to improve the impressions on these two keyword phrases by removing any small word that may or may not get used by a searcher. The word "For" should be removed since some searchers will just us the phrase: "homes sales conroe tx" or "conroe home fro sale" in this case the word for which isn't important in the search was left out in one phrase and misspelled in the other search but if we eliminated the "for" we would have gotten the hit from either of those key word searches.

So now our list should look like this:

home sale conroe

home sale conroe

If you have other names for the area you need to add those to the list

home sale lake conroe will get even more targeted hit.

home sale north Houston

Since Conroe is located north of Houston. And people who look to buy homes in Conroe, may be willing to buy one next door in Conroe.

Just keep your target customer in mind as you design the phrases. You can ask yourself. ?What would I put in a search engine if I wanted X??

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